Pattaya, Thailand(Jan 23, 2016)—ZC Rubber has hosted the WESTLAKE tire dealer meeting in Thailand together with ITAC, the exclusive agent of WESTLAKE tire of ZC Rubber.

Mr. Guorong Ge, the vice president of ZC Rubber together with Mr.Ronnakit Ekasingh, Pattaya Deputy Mayor, Mr.SURIN, the President of ITAC and Mr.SOMCHAI, the Managing Director of ITAC pressed the button symbolizing the new cooperation and announced the opening door of  in 2016 Guorong Ge shared ZC Rubber's business philosophy and development survey in 2015 with more than 300 attending dealers. He stated that the company focuses on controlling quality strictly, building the brand image and deepening of the brand concept gradually. For ZC Rubber, the brand positioning is fully support for driving partner and the brand promise is that advance relieved with the accompanying of the company. Meanwhile, Guorong Ge expressed ZC Rubber's determination to craft a better future together with all the dealers. "In addition to offer the premium tires, we also supply the best service for dealers and support to promote sales, achieving win-win cooperation."

Richard Li, the Marketing Manager of ZC Rubber, introduced the content including advanced equipment, pointed research and marketing activities, and systematically explained the brand positioning and product lines, especially the TBR and PCR of new WESTLAKE pitched at high-end market, and the new light truck tire WESTLAKE SC326,which is designed for Thailand market. He also said that more customized products will be produced in the future for the customers in Thailand.

The dealers also visited the workshop equipped with advanced equipment in ZC Thailand after the meeting and had a collective witness for the production process of WESTLAKE tire. ZC Thailand，the first overseas manufacturing subsidiary of ZC Rubber, was built on Jun, 2015 and will have the annual capacity of 4.2 million pcs of PCR and 700 thousand pcs of TBR. Chen Hua, the general manager of ZC Rubber (Thailand), said that Thailand is one of the most important markets in Southeast Asia. ZC Thailand will provide regional products met local demands for customers as well as the more quick and secure supply chain and after-sales service.

As the top 10 global tire manufacturer, ZC Rubber continues to be committed to developing on the road towards internationalization and actively explores the market share together with global dealers. With the chance of the building of ZC Thailand, the company will perfect the service and products suited to local needs further.